Regional Tech Director

Job Description

Responsibilities

• Where they are today with respect to enabling capabilities across their entire marketing technology ecosystem (digital, offline, multi-media, measurement, data management)
• How their current state capabilities align to industry best practices, competitors, and their business needs
• What technology and data initiatives will enable them to achieve their business goals, while crafting the vision of their future state from an enabling capability perspective
• How to implement technology and data initiatives over time, detailing business benefits and value, while improving overall marketing and company performance
• Drive a compelling marketing technology point of view related to the ability to utilize both known and anonymous information to inform multi-media marketing execution and decisions
• Provide expertise, vendor knowledge, and industry best practices across digital technology components including:
• Data Management Platform (DMP)
• Digital Analytics and Measurement
• Decision Management and Personalization
• Tag and Pixel Management
• Content Management
• Demand Side Platforms (DSP) and Ad-Serving
• Customer Data Platforms (CDP)
• GA360, DV360, SA360 & Campaign Manger
• Secure and achieve Google Preferred Partner status for us in the MENA region
• Develop recommendations for how to best leverage information and technology to drive ROI across all digital media channels
• Outline how all digital technology and data components work together to support improved digital targeting or measurement capabilities
• Translate digital technology and data investments into direct and measurable business results
• Build relationships and manage client expectations by facilitating and driving client meetings and discussions, defining project objectives and approach, managing day to day delivery efforts
• Support our commercial interests in driving the execution of a consulting engagement including project definition, scoping, management, and delivery
• Support business development activities including identification, proposal development, and other pursuit activities
• Develop and maintain strong, long-term client relationships with senior level executives
• Partner with other constituents in management consulting, digital agency, quantitative analytics, and technology deployment to ensure recommendations are in line with best practices and current thought leadership
• Participate in practice building activities (e.g., conference participation, thought leadership development, market offering development, recruiting, asset development) and author case studies / white papers for internal and market consumption
• Overall, support the strategy on advanced data & analytics within MCN. This means to create, develop, and implement the product strategy, leading to a comprehensive product specification
• Bring data to life across multiple disciplines – from strategy, planning, media, digital, content, etc.
• Evolve audience data and insights practice by enriching data stack and launching of new products
• Vision in mapping business questions to data and analytical products
• Fosters a culture of data-driven decision making
• Become a thought leader on the value of data by finding new features or products by unlocking business possibilities
• Analyze data for trends and patterns using machine learning algorithms and Interpret data with a clear objective in mind
• Identifying and integrating new datasets that can be leveraged through our product capabilities and work closely with the team to strategize the development of data products

Education

• Bachelor’s degree from an accredited college/university; Master’s degree preferred. Course focus on engineering, computer science, statistics, marketing, or applied mathematics preferred.

Experience Level

• 5 -10 years’ experience in consulting, technology, or IT related field.
• 1 – 3 years’ experience in digital marketing implementation and execution specific to site, display, mobile and search marketing.
• Subject matter expertise in technologies and tools to support digital marketing media across at least 2 of the following digital channels: site, display, search, mobile and social.
• Working knowledge of technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
• Experience working in a digital agency, digital marketing provider, digital software provider, digital marketing organization, digital consulting firm or marketing service provider.
• Excellent structured communication skills with the ability to frame complex digital marketing and technical concepts in a way that facilitates discussion and deeper levels of understanding at our clients. Ability to bridge marketing and technology personnel.
• Strong MS PowerPoint skills and ability to present to technical, business, and marketing audiences
• Ability to engage at multiple levels within client organizations to influence decisions
• Experience across multiple industries is a plus, with specific experience in Telco, Financial Services, Retail, Healthcare, CPG and FMCG is strongly desired
• Ability to work in matrix environment and to serve as individual and team contributor, leading projects, and initiatives
• A self-starting orientation within a fast-paced environment with an intense desire/drive to “make things happen”
• Proficiency with data mining, mathematics, and statistical analysis
• Advanced pattern recognition and predictive modeling experience
• Experience with Excel, Tableau, SQL, and languages: Python, R
• Story-telling and Data Visualization
• Working knowledge of supervised and unsupervised machine learning techniques such as regression, clustering, classification, decision tree learning, and artificial neural networks
• Professional certifications in data science.